Law firm marketing · Orlando, Florida
Black Cat builds websites, SEO, and Google Ads for law firms, engineered to turn searches into signed cases. Scroll to see how we think: nine lessons, real client results, and a quick check-up for your own site.
As featured in
Nobody hires a lawyer from page two. They search, glance, judge, and call whoever earns their trust first. Marketing earns the click. Design earns the call. We do both, and we'd rather show you how than tell you.
Nine lessons
A site loses a life every time it forgets one of these. Keep scrolling to learn all nine.
A site written for every kind of client speaks to none. Pick the case you want most and write every headline to the person who has it.
Try this. Describe your ideal client in one sentence: the injury, the charge, the moment they start searching.
Visitors decide in seconds whether you can help. Lead with what you practice, where, and why you're different, in plain English.
Try this. Read your homepage headline to a stranger and ask what kind of lawyer you are.
The top of your homepage is your front desk. Put the promise, a hint of proof, and a tappable phone number there before anyone scrolls.
Try this. Open your site on your phone. Can you call the firm without scrolling?
“Aggressive, experienced representation” is what every firm says. Verdicts, settlements, reviews, and real attorney photos are evidence.
Try this. Swap one adjective on your site for a case result or a client's own words.
Every page needs a single most-wanted action. For most firms that's a call or a free consultation. When everything is a button, nothing gets clicked.
Try this. Circle the one thing you want people to do on each page.
Clients search “[practice area] lawyer near me.” Give every practice area its own page, keep your Google Business Profile sharp, and your details consistent everywhere.
Try this. Search for your practice area and your city. Note who shows up, and why.
Someone who was just in a car accident won't wait for a slow page. Compress images, cut what you don't need, and test on a real phone.
Try this. Load your site on mobile data, not Wi-Fi, and count the seconds.
Marketing that works makes the phone ring. Missed calls and slow form replies are signed cases walking to the next firm on the list.
Try this. Call your own firm after hours, or submit your own contact form. See what happens.
Track calls, forms, and signed cases back to the page and search that sent them. Change one thing at a time and keep what works.
Try this. Pick one number to watch this month, like calls per hundred visitors.
Proven results
Real numbers from real firms. Here's what happened after they partnered with Black Cat.
ANT Law Firm · Orlando personal injury
470%
When attorney Alexandra Tosado partnered with Black Cat, her firm was nearly invisible online. We rebuilt her website and SEO from the ground up, and within 90 days she was on the front page of Google, featured in AI Overviews, and fielding a flood of new client calls.
Alexandra Tosado, ANT Law Firm
Keough Law · last 90 days
680%
When attorney Shaun Keough partnered with Black Cat, his firm was leaving cases on the table online. We rebuilt the site and SEO around intake, and the phones started ringing: more qualified callers, more form submissions, and a steady climb up Google for the searches that sign clients.
“Black Cat is fantastic! Mike treats your website and marketing like it's his own. I noticed an increase in quality leads immediately.”
Shaun Keough, Keough Law
Run your numbers
When the phone goes quiet, the instinct is to spend more on ads. Often the cheaper win is converting more of the people already visiting your site. Try it with your firm's numbers.
1,940 visitors leave each month without ever contacting your firm.
Raise the share of visitors who reach out from 3% to 4%, with the same traffic:
Getting the same result from traffic alone would take about 667 more visitors every month.
Our process
Five steps from the first call to a site that keeps getting better. Here's what we do at each one, and what we'll ask of you.
We audit your current site, your rankings, your Google Business Profile, and the firms you compete with, and learn which cases you want more of.
You bring one honest conversation about your practice, plus access to any analytics you already have.
We set the strategy: which practice areas and cities to target, what each page has to do, and the words that will do it. You get a sitemap and messaging plan to approve.
You give candid feedback. This is the cheapest moment to change your mind.
We sketch wireframes first, then the visual design, then a clickable prototype you can try on your own phone.
You join the review sessions and send attorney photos, bios, reviews, and case results.
We handle development, SEO setup, speed tuning, call and form tracking, and testing across devices, then launch carefully.
You give the final sign-off, and a little patience on launch day.
We watch calls, forms, and rankings after launch, fix what's leaking, and keep improving the site month by month.
You join a short monthly check-in to decide what to try next.
What we do
One team handling your entire online presence, the website, the rankings, and the ads, all engineered around a single goal: more signed clients.
Free guide for attorneys
How to win clients with web design, SEO, and AI search. The same strategies we use for our own law firm clients, in one practical playbook.
Myth busting
Black cats have taken the blame for bad luck for centuries. Law firm marketing has its own superstitions. Tap one to scratch it out.
Our promise to you
Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we treat your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond. Your trust means everything to us.
Site check-up
Tick everything that's true today. Be honest; the cat can tell.
Tell us about your firm. We'll send a free audit of your site and an honest plan to fix what's costing you cases, even if we're not the right fit.
A free, no-obligation website audit and the exact plan to fix it, in 30 seconds.